Enterprise//List of competitors for SWOT analysis & who we are.

Collecting information and research prior to create SWOT analysis' of competing businesses for 'Book Klub'- what we have to offer, and what are competitors offer themselves.


SWOT//


- Strengths
- Weaknesses
- Opportunities
- Threats




COMPETITORS 


- LONDON PRINT CLUB
- SALFORD ZINE LIBRARY
- TEST SPACE: STORE (AT THE CORN EXCHANGE) * (Takes 30% comission)
- VILLAGE (ZINES) *
- ON THE WALL *


* SELECT THESE FOR SWOT ANALYSIS!


OUR LOCATION


- To be based in Leeds, but visit pop up shops around Manchester and London to help promote and strengthen the business.
- Blenheim Terrace/Moorhouse Lane- close to Unis and student housing. Lower cost than city centre, close to cafes and Blackwells- a more appropriate location.


HOW WE WILL PROMOTE OURSELVES


- Online presence: Facebook/Twitter/Website
- Advertising: Print-based, "events maps", flyering, posters


OUR AIM


- Print is the 4th largest industry in Leeds, yet it is still not as flourishing a community as Manchester and London, we aim to promote the industry, as well as the designers make it as original, unique and exciting as it can be, and is throughout the country. 
- Sale or return policy- peace of mind for designers, savvy finance management for company- less financial risk.


BOOK KLUB//The library of printed design


Book Klub is an independent retail outlet based in the student and University hub of Leeds City Centre, selling printed design, and specialising in zines and printed publications.


Our company aims to promote the creative talents of young designers to students and the creative community within Leeds- as well as promotional events such as pop up shops and exhibitions in other lucrative city locations  such as Manchester and London.