Showing posts with label oupd201 task 2. Show all posts
Showing posts with label oupd201 task 2. Show all posts

Monday, 17 October 2011

PPD STUDY TASK II//Group Tutorial Prep.



Completed responses and evaluation from PPD Task II- about my views and perceptions of industrial experience, and where I see myself within it.




WHAT IS INDUSTRIAL EXPERIENCE?

- Industrial experience can begin from communicating with people already working in the industry or professions you aspire to be working in, and gaining insight and knowledge about their working life- e mailing and online communication has revolutionised the way in which we are able to contact and network with others.

- With industry experience you get the opportunity to talk about the professional practice with those working within it- gaining an honest and direct view of day-to-day working life, the pros, the cons, etc.

- Industrial experience, as well as standardised short-term work experience placements, can also be taken in the form of internships lasting one year, which are common in University programmes.
My partner, for example, is currently working a year in industry as an architectural assistant at Manser Architects Practice (post-undergraduate graduation) in order to secure a placement on the Architectural Masters degree at his University.


http://www.manser.co.uk/

- Industrial experience is getting the opportunity to gain more insight to the professional practice you aspire to work in.

- Industrial experience gives you a rare opportunity to have a "hands-on" approach to the industry, often being involved in the professional practice and processes- whether it be financial, creative, etc.

WHAT CAN YOU LEARN FROM INDUSTRIAL EXPERIENCE?

- You have a great opportunity to speak to working professionals to gain an honest and insightful view into the particular industry you aspire to work in- from design assistants to CEO's and heads of office.

- Industrial Experience offers an insight to the reality of the practice, and what tasks you would complete each day, the methods of work and the working environment- in terms of studio-client communication, design practice, etc.

- A broad range of industrial experience helps to define the sector you want to work in. If you are unsure about the potential practice you want to pursue, it's a great opportunity to discover what field you want to work in, or which would suit you best.

- Industrial experience can expand your practical experience- whether it be using industry-standard software or professional printing machinery and techniques.
Whilst at The National Magazine Company I gained a great insight to both their house software and Adobe InDesign creating a DPS, which really tested and expanded my design and editorial capabilities.

- Most importantly, industrial experience gives you the opportunity to experience the industry and professional practice before you commit to it in terms of employment- giving you the rare opportunity to gain foresight about the profession and what it may entail on a day-to-day basis.

WHAT FORM/FORMAT COULD INDUSTRIAL EXPERIENCE TAKE?

- Work experience is the most fundamental and traditional form of industrial experience. Ranging from one or two days to a year's internship (as the company/industry demands) it offers the opportunity to learn more about the working environment, the working practice, and your place in the industry.
For instance, in the summer I spent a day working at The National Magazine Company for Cosmopolitan Magazine, and met another student graphic designer who was moving into her second week of her two-month intership. This year, knowing a little more about the company and it's working methods, I have applied for further experience- hopefully extending, this time, over a longer period of time.

- Studio Visits are a common form of industrial placements- giving the opportunity to learn more about the particular company, employees and the working practice without the need to commit to a work experience programme.
My first studio visit will be on Wednesday 19th October when I visit, on a tutor-arranged trip, 'Team' print in Leeds- where hopefully I will be able to find out even more about the print industry and the methods and technology behind it.
I have also e-mailed and corresponded with several other practices (such as 'Carl Jones Design' near to my hometown, in Church Stretton, Shropshire, and 'Broken Twill', Leeds).


http://www.carljonesdesign.com/
http://brokentwill.co.uk/

- Industrial Experience can also take the form of lectures, and talks with visiting professionals. An example on the LCA BAGD course is, in year three, the opportunity to sign up for visiting professional tutorials, who provide an unbiased and professional overview and constructive criticism of your portfolio and professional practice.

- On a minor scale, industry experience can be developed through workshop and inductions during education. This scale include processes such as screen and print-based design, as well as specialising in digital software and production methods.  

- Industrial experience can often be developed through cross-module/practice collaborations. Often, in the case of Leeds College of Art course, opportunities are available for cross-disciplines to work together to produce design outcomes- in particular, for instance, fashion collaborate with graphic design for branding and promotional design work.


WHAT AREAS OF INDUSTRY ARE YOU INTERESTED IN?

- Printmaking (a combination of traditional methods such as screen printing and letterpress, as well as more technological and modern techniques, such as digital printing and industry-standard printing methods). Recently, I have contacted Flintshire-based letterpress company 'Blush', for the possibility of a studio visit, and to learn more about their contemporary practice for this traditional, established trade.

http://www.blushpublishing.co.uk/


- Publishing. For a long time I have been interested in pursuing a career in publishing- with a love of, fundamentally, books. Along with the more creative and practical element to publishing (working, for example, for an in house design team), I also have a great deal of interest in promotions and marketing, and feel that I have particular strengths in these areas.

- Freelance design/illustration. Of course, being a rather reclusive practice (in general) it isn't always easy to gain work experience with a freelance designer. However, many freelance workers play an integral part in larger-scale companies for periods of time as part of their practice (for instance, whilst I spent a day at The National Magazine Company, Westminster, London, I was supervised by a freelance designer, Michael who was spending two months at the company before moving onto a design house in Soho).
However, I will continue to network with freelance illustrators in the attempts to gain as much insight into my aspiring industry as possible- twitter is a great source for networking, and I have been truly inspired by some of the people I have communicated with since signing up- and it's bought an increased revenue from online sales for me too!

- I have always been interested in establishing myself as an entrepreneur and retail designer. Having gained a little experience with selling via US-based arts and vintage retailed, Etsy, selling in Liverpool-based arts boutique store 'Nook & Cranny', and selling at my own stall at the December Reetsweet Arts & Crafts fair (Corn Exchange, Leeds) in December, it is certainly a sector of the industry I was to pursue- perhaps even, one day, owning my own store to sell prints and graphic design work in.


http://www.etsy.com/
http://insidenookandcranny.blogspot.com/
http://reetsweet.blogspot.com/

- Teaching and education is certainly something I have considered from time to time in the Graphic Design/Illustration industry. Whilst it is not an immediate aspiration, I feel that I would be well suited to the role, as I have a great deal of patience and enthusiasm for the work of others, and feel confident in speaking and addressing others.

WHAT ARE YOUR CONCERNS ABOUT INDUSTRIAL EXPERIENCE?

- A lack of skills/capability to ensure a place on work experience programmes. Recently, having re-discovered my love and aspirations in publishing, I applied for work experience at Worthing- based AVA Publishing, being made aware that an experience programme was running in the near future. However, despite positive feedback, I wasn't granted a placement due to "lack of experience"... how do I get onto the industrial ladder, where do I start?

- Do I have the right mentality for the industry? Because, for a long time, I have found myself to be incredibly independent (and, consequently, aspiring to be freelance) I am worried that if I were to find myself working in the industry in a studio/company environment then I would find myself too tied down/"itchy" to move on to different projects and briefs constantly.

- Will my confidence affect my capabilities in industry? I believe, personally, I am very good at forging confidence- but the minute I know that someone is watching over me, or evaluating what I do I have crippling anxieties about my work, and have a consistent measure of self-doubt that certainly needs to be amended.
 
- What are my chances of gaining work/industry experience in this competitive and financially troubled environment, how challenging will it be?

- Funding. Due to, for example, publishing, being a largely city-based industry, more often that not, in London, will any financial support be offered throughout industry experience (in terms of work experience as opposed to studio visits)?


SUMMARY OF STATEMENTS


WHAT IS INDUSTRIAL EXPERIENCE?

- Industrial experience is the opportunity to gain more insight to the professional practice you aspire to work in.

- Industrial experience gives you a rare opportunity to have a "hands-on" approach to the industry, often being involved in the professional practice and processes- whether it be financial, creative, etc.


WHAT CAN YOU LEARN FROM INDUSTRIAL EXPERIENCE?
 

- A broad range of industrial experience helps to define the sector you want to work in.

- Industrial experience can expand your practical experience- whether it be using industry-standard software or professional printing machinery and techniques.
Whilst at The National Magazine Company I gained a great insight to both their house software and Adobe InDesign creating a DPS, which really tested and expanded my design and editorial capabilities.


WHAT FORM/FORMAT COULD INDUSTRIAL EXPERIENCE TAKE?

- Industrial Experience can take the form of lectures, and talks with visiting professionals. Also providing one-to-one tutorials provides an unbiased and professional overview and constructive criticism of your portfolio and professional practice.

- Studio Visits are a common form of industrial placements- giving the opportunity to learn more about the particular company, employees and the working practice without the need to commit to a work experience programme.

WHAT AREAS OF INDUSTRY ARE YOU INTERESTED IN? 

- Freelance design/illustration, as I feel this particular industry would be well-suited to my independent and determined work ethic- with a good sense of organisation and freedom within my work, timetabling and design practice.


- I have always been interested in establishing myself as an entrepreneur and retail designer. Having gained a little experience with selling via US-based arts and vintage retailed, Etsy, selling in Liverpool-based arts boutique store 'Nook & Cranny', and selling at my own stall at the December Reetsweet Arts & Crafts fair (Corn Exchange, Leeds) in December, it is certainly a sector of the industry I was to pursue- perhaps even, one day, owning my own store to sell prints and graphic design work in.



WHAT ARE YOUR CONCERNS ABOUT INDUSTRIAL EXPERIENCE?

- Due to a large sector of work experience in the Graphic Design industry, and, in particular, London, I am concerned about financing possible industrial experience such as work experience- will I be able to finance my trip or time there? Will I receive any funding to support it?

- A lack of skills/capability to ensure a place on work experience programmes. Recently, having re-discovered my love and aspirations in publishing, I applied for work experience at Worthing- based AVA Publishing, being made aware that an experience programme was running in the near future. However, despite positive feedback, I wasn't granted a placement due to "lack of experience"... how do I get onto the industrial ladder, where do I start?

Friday, 23 September 2011

Study Task 1 Why Am I Here - What do I want to Learn?//ANSWERS.


Responses and feeback from Study Task 1.

IDENTIFY AND EXPLAIN 5 REASONS WHY YOU CHOSE TO STUDY ON THIS COURSE

- I always knew that I loved Illustration, but from visiting several Illustration courses, experiencing open days and interview, I didn't know if this would be quite enough. I was blessed with the enthusiasm and excitement for learning new things, and I felt that studying on a graphic design degree course would be an excellent way to expand my knowledge and skills whilst still remaining faithful to my Illustration roots.

- A major factor in deciding upon which course I studied at University was based upon Industry support and education. Whilst learning skills and software was, of course, a very important factor, what I felt was important went beyond that. For me, I was focused on life after Uni, and felt it was very important to learn about the industry, marketing and the business aspect of Graphic Design. This course promised all this and more, and seemed very faithful to their plight to make the most of, and support their students.
- Coming from a reasonably rural town in Shropshire, Leeds felt like a great change for me. Not too big, not too small- almost a small-scale, and far friendlier version of London. Plus, one of Leeds' largest industries in print- one of my greatest interests within Graphic Design practice. To choose the Leeds College of Art Graphic Design course to apply to from the three major Universities was a no- brainer- it was the cream of the crop.

- The course boasts an exceptional alumni despite it's "tender years"- the work ethos of the tutors, which is driven into the students has resulted in fantastic portfolios of work that have gone on to achieve great success, and even greater industrial placements.

- During my interview (with head of the degree) I was really inspired by Fred's attitude and genuine passion for Design. He gave me full encouragement that I would learn a great deal on the course, and could go on to achieve great things once I had graduated. The day I was accepted onto the course I was deliriously happy.

IDENTIFY AND EXPLAIN 5 THINGS YOU WANT TO LEARN DURING YOUR TIME ON THE PROGRAMME

- Although my understanding and knowledge of industry-standard software has undoubtedly improved (in leaps and bounds!) since enrolling for my first year on the course, I still feel reasonably behind in terms of where I feel I should be. I want to perfect what I already know, and tackle some of the completely new software programmes (to me) such as Flash and Dreamweaver that are utilised for screen-based design.

- I would like to perfect my screen printing skills. Although I have had a reasonable level of experience/workshops, I need to immerse myself in some screen print sessions and jump in at the deep end (without assistance so I can learn for myself/be completely independent) and make myself the master of the screen- not the other way round.

- Although it is certainly progressing throughout my design practice, I would like to develop a far wider range of contacts within industry- not only for work experience, placements, and internships but also printers, fellow designers, promoters, agents etc. By the time I graduate, I want to be 100% prepared for "the real world", as opposed to having to bluff my way along each day, pretending that I know what I'm doing.

- Though dabbled with in college and my own personal time, I would really love to make a (good) animation, preferably hand-drawn. One of my greatest sources of design inspiration comes from animation- such as, particularly, the stunning work of Julia Pott (MA Animation graduate from Royal College of Art).

- Being a huge photography fan, I would love to develop my skills in this area. Whilst studio and lighting equipment is available to me for free through the University, I would really love to exhaust these facilities personally, as well as collaborating with other Photography students.

IDENTIFY AND EXPLAIN 5 THINGS YOU THINK ARE YOUR STRENGTHS

- Hand-rendered illustration has always been one of my strengths. However, due to learning new software and vector-based programmes this year it hasn't been quite so readily utilised as a final outcome as it would have been in college. However, I am now learning how to use my hand-rendered illustrations in software programmes and perfect and stylise them with computer-aided technology, as opposed to being one or the other.

- I definitely seem to work my best, and receive best results when I create projects which are either light- hearted or humorous. I completely thrive when working with terrible puns and, on the whole, loving what I'm doing.

- Networking. Not to blow my own trumpet, but when it comes to networking, I'm on fire. However unusual it may sound, one of my favourite aspects of the Graphic Design course is researching, and this bodes very well for seeking out companies and designers, as well as putting my work out into the world and self-promotion.

- Business and accounting. True, I am a beginner, but I really enjoy the accounting and business side of my design practice (my Grandfather was an accountant, must be in the blood). I have been fortunate enough to have a little success with my online Etsy store throughout the summer, as well as establishing a relationship with two shops- one in Liverpoool, 'Nook & Cranny', which are currently stocking some of my items, and a gifts and home ware boutique in my hometown of Shrewsbury, which will be stocking my designs in the near future.

- Presenting. Although half of the time I would much rather run and hide in a dark place, I feel that I can forge confidence reasonably well, and can deliver confident, and, hopefully, concise presentations and pitches.

IDENTIFY AND EXPLAIN 5 THINGS YOU WANT TO IMPROVE

- Self- confidence within my work. This may be quite normal, or it may be a slight neurotic tendency in myself alone but I definitely go through peaks and troughs when it comes to my confidence in my own ability. I need to man up and consider that everyone makes mistakes- and that they aren't always a bad thing. It's on my to-do list.

- Visual communication. Last year I had a consistent problem with this and seemed to unwittingly insist on over-complicating everything. I need to snap out of this and stop trying to be clever (even if it is unknowingly doing so)- I need more self-awareness and evaluation of what I'm doing at all times.

- Tax and accounting. Sure, I enjoy it (as aforementioned) but I am no means (yet) an accountancy wizard. Again, it's on my to-do list. Enterprise lectures and sessions through PPD this year will be invaluable.

- Decision making and critical analysis. I'm still at the stage in my practice where I often feel I need reassurance with my concepts and design ideas. Again, I'm sure this is a confidence issue- which will undoubtedly ease with time and practice.

- Understanding of type and image- very vague in terms of what I want to improve, I know. Really, I just want to improve my understanding and application of both throughout my work, and to be able to transform my designs from student work to a professional standard.

IDENTIFY AND EXPLAIN 5 WAYS YOU WILL EVALUATE YOUR PROGRESS


- Every day I make to-do lists. This ensures I stay on top of my work and makes sure that I always stay on target for my work/life balance. (Though the life bit is pretty scant).

- Consistently going over my blogs to look at old work, consider my development within projects and to write written assessments of my thoughts at the time (for my PPD blog).

- Ask for feedback from my peers and tutors on a constant basis, to develop as many opinions and views as possible. Hopefully not so much that they'll get sick of me though.

- Create semi-regular check/aim lists of what I aspire to achieve- setting goals for myself will give me more determination to pursue different areas within my design practice.

- Post blogs/design work onto networking sites such as twitter- getting an outsider's opinion for (hopefully) perhaps a slightly more brutal, but completely honest view of my progress.


IDENTIFY 5 THINGS YOU WANT TO FIND THE ANSWER TO


- How feasible is it to go straight into freelance work immediately after graduating? Although I know that industry experience would be very valuable, I am fiercely determined to work freelance as I am, admittedly, very independent. Although I know fierce determination doesn't always pay the bills.

- What is the average amount of time that Graphic Design students spend in internships, and at what point in their education is this usually undertaken?

- What is the average yearly salary for both an intern and a freelance designer?

- What percentage of LCA BAGD graduates are currently freelance, and what is their success/portfolio standard?

- How to create a mind- bogglingly awesome and irresistible CV. Mine's perfectly okay at the minute, but I want it so good that it brings tears to the eyes of design agencies. Please.

STUDY TASK 2 - Group Tutorial Prep.


TASK

Use your PPD blog to record your responses to the following questions ahead of the group tutorials after reading week.

* What is industrial experience?
* What can you learn from industrial experience?
* What form/format could industrial experience take?
* What areas of industry are you interested in?
* What are your concerns about industrial experience?

Research Sources/Further Inspiration

Identify at least five responses to each question and find appropriate primary and secondary sources of information (including visual material) that will support your findings. You will need these at your group tutorial and will form the basis for group discussion.
Use your findings to develop initial ideas about your own views, opinions, aims, and ambitions in relation to industrial experience, internships and/or work placement oppurtunities.
Summarise your research in a set of 10 short but qualified statements on your blog.

Mandatory Requirements/Deliverables

Blog posts and research undertaken in response to this task should be labelled OUPD201 and OUPD201 Task 2. 

Your opinions should be supported by appropriate contextual and visual references to contemporary practice.

Studio Deadline 

01/11/2011

Your responses should be available for discussion during the workshop group tutorials on 01,08,15 November 2011.

See E-Studio for session details and tutorial sign up.

Study Task 1 Why Am I Here - What do I want to Learn?


TASK

Using the online resources that you have been introduced to in the module briefing and based on questions raised in the studio workshop and experiences of the first 2 weeks on the course: (Year II)

* Identify and explain 5 reasons why you chose to study on this course.
* Identify and explain 5 things you want to learn during your time on the programme.
* Identify and explain 5 things you think are your strengths.
* Identify and explain 5 things you want to improve.
* Identify and explain 5 ways you will evaluate your progress.
* Identify 5 things you want to find the answer to.

Responses to these prompts should be posted on your PPD blog. Once you have completed these responses create a post on the Level 05 Yearboard (Moodle) that directs your blog group to your responses on the PPD blog. Take some time over next week to review and comment on the responses of your blog group.

Mandatory Requirements

Responses must be posted to your PPD blog. 

Blog posts and research undertaken in response to this task should be labelled OUPD201 and OUDP201 Task 2.

Where possible/necessary use images to illustrate your responses.

Studio Deadline: 01/11/2011- 9.30am//PPD 2 GROUP TUTORIAL
Module Deadline: 08/06/2012