Working together with other enterprise group members, Matt and Chris today, we have really churned through plans for work (details of which will be published in blog as soon as possible). One of the ideas I had for hand-out printed media to help engage our audience during the presentation, as well as having the potential to be used for promotional material around Leeds, was to create an "events map"- a map fold printed sheet (large scale, perhaps A2 dimensions in terms of scale?) which creatively demonstrates all of the events that Book Klub will be partaking in in 2012, where we will be selling, the designers we will be featuring, and so on- set out in a busy, yet structured mind-map like way (similar to some of the images posted below for direct inspiration)- to act as an informative, as well as decorative printed design tool- as a method of communication, but also to aesthetically and visually engage with our target audience.
From this point on, a lot of research needs to be done on my part in terms of researching local events- as well as potential pop up shop/temporary shop spaces/events in Leeds, Manchester and London (the two cities which we will propose to expand into, trying to gain a wider market and audience for our business).
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