This morning, I went along to the studio talk by multinational branding design agency, Elmwood, as organised by the BAGD tutors. Although I have come across Elmwood before, I hadn't considered directly following there work, as, throughout last year I wasn't really sure if branding was "my thing". However, throughout the past year I have developed a greater understanding of branding within the industry, and some really inspiring examples, and would love to find out more about the practice, so this was too good an opportunity to miss.
Below, a few notes taken from the talk, and steps to remember for my future within the industry.
NOTES //
Designers at talk. Rob Skelly and Chris Jackson
5 THINGS WE'VE LEARNT ALONG THE WAY
1. Be an expert for a day
Royal Mail, Thomas the Tank Engine stamps commission
ALWAYS make quick design drawings with a level of thought- but don't waste time on them, generate work quickly and efficiently.
2. Take people with you
You and your client on a journey together.
Working with ASDA was the first time they worked with motion graphics (along with 'We are 17' design studio).
3. Design for humans
Soreen rebrand (audience from old ladies to cyclists [energy benefit])
Writers at Elmwood (copy writers)
Held a big launch event at Manchester Arena (Soreen ice cream van)
4. It's not about you
Chocolate coin "xmas card"
5. If it feels right, do it
Divas Jonas and Divas Jonas Deloitte Property Co, "under one roof" card for clients
OTHER PROJECTS...
- BBC Tree o' Clock
- Builder's Christmas Card (Charity Christmas cards with builders notes... "sucking the joy out of Christmas".
- Swedish Massage (Fun, photo-based branding and stationary, "hands on")
- Hall & Rose (seamstress)
Have the confidence to go with your idea
GET STUCK IN
BE OPEN TO NEW EXPERIENCES
IT'S ALL ABOUT COLLABORATION
Getting into industry is tougher than ever
Get all the placements you can- get a feel of where you want to be, and what you want to do
SO.MANY.AVENUES.
Portfolio is 40%, You are 60%
BE BOLD
BE MEMORABLE
Really glad I went to the talk, as I found out a lot more about the company, their work and their approach (I love the sense of fun and humour they with their work which really brings life and energy to their designs- no matter who the client or company is, large or small). Really excited by them, their portfolio and their client base, and now I'm definitely going to get in touch with them RE Studio Visits/Placements- really inspiring guys.
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