Enterprise//Rostrum shot photography research.

Researching existing secondary source examples of rostrum shot photography (bird's eye view, with the camera directly above the image/objects) as a source of inspiration for the enterprise group's own advertisement to be proposed to be featured in 'Creative Review' magazine.

Having researched rostrum shots on a number of occasions before in my research for Uni, more examples can be found throughout my Design Context blog.
Some truly brilliant concepts and visual imagery executions- more detail and annotations written below.

http://www.behance.net/gallery/Anthon-B-Nilsen/665471

"Annual report for Anthon B Nilsen, an over 100 years old company that operates in the fields of property, education and recycling. What a man carry in his pockets can tell a lot about a person, and Anton B Nilsens largest resource is their employees the individuals behind the scene. Documenting the company from the inside by showing their emplyees belongings, rather than just their faces, we learn to know the company at a personal level. Print finishing includes black foil blocking and three types of paper stock. Art direction and design in collaboration with Martine Holmsen and Berit Bakkerud at Plastelina. Photography by Mathias Fossum."

LOVE this design- a huge inspiration throughout my design practice, this photographic publication is clean, crisp, minimal and uses a great combination of high-impact imagery combined with luxurious blends of stock and print finishes. A brilliant and unique outcome.

http://demo.fb.se/e/ikea/homemade_is_best/

"We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way.
90% of all the photographs taken in baking books look extremly alike. We wanted to try something different and present the recipes in a totally new fashion.

We let ourselves be inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result.

The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes."

Again, originally I researched these images/publication in the first year during in our last yearly module- and still love the design and concept applied. Here, furniture brand Ikea expand their minimalist branding ethos and style to a home cookbook- where the recipes are deconstructuted into styalised rostrum camera shot DPS' with wonderfully grided and structured ingredients following the style of the product the associated with- furniture. Brilliantly unique and conceptual.

http://candyprofessor.com/art-gallery/ 

"Ammeil Mendoza is a photographer and designer currently completing her BFA in Graphic Design and Photography at Andrews University in Michigan. She explains this work as “A cross between my love for insects (albeit only when looking in natural history museums), and my love for candy.” Thanks to Katharine Weber for sending me the link to these fantastic images! More of Ammeil’s work can be seen at her website: www.ammielmendoza.com"

Great concept, once more, in this series of rostrum shot photographic images, where sweets and confectionery are put under the microscope in an almost anatomical examination. A fun, playful project- for me, humour is (nearly always) a necessity in (my) design practice.

http://aestheticsofjoy.com/wp-content/uploads/2010/11/tumblr_lbc4a0JG5I1qbycdbo1_500.jpg

Series of feathers in a rostrum shot- a great example of how an every day object can be so easily "glorified" with considered layout and structure to make a memorable and sophisticated photographic design.

http://25.media.tumblr.com/tumblr_lgrpe8XheD1qae9seo1_r1_500.jpg

A great example of rostrum shot object analysis- here, a clock radio dismantled to show it's wide variety of items that contribute to the structure and mechanism of the overall object. What may otherwise be a dull and complex diagram is made crisp, clean and beautifully considered in this well placed photographic format- this is what we aspire to achieve in our own design concept.