Enterprise//Brief 2//Design Strategy & Presentation.

OUCE255 Enterprise & Innovation STUDIO BRIEF

LCA// BAGD

Level 05

Module Title	ENTERPRISE & INNOVATION	Semester	1 & 2
Outcomes assessed	3	Doc. Code

Design Strategy & Presentation

BRIEF

Working in groups of four you will construct a business plan or business proposal for a creative design studio and present it to your peers and tutors in an assessed, oral presentation. Your plan/proposal and presentation should be based on the analysis and content that you have been introduced to throughout the module.

Background / Considerations

Four heads are better than one as long as they communicate. You will now have the luxury of four pairs of hands. How will you use them effectively? You will need to consider the following: What skills and services do you have to offer? Who is your target market? Who is your competition and how will you compete? What are your costs, charges and financial considerations? How will you structure your studio? Who will be responsible for what? How will you promote your services? To who? Using what media?

Mandatory Requirements	Deliverables
It is essential that you refer to a range of marketing models and recognise business ‘start-up’ principles in order to gain a pass. You must make reference to the course materials, books and web sites to demonstrate your understanding.	The presentation will be 8-10 mins long. You should use appropriate visual aids and printed material to support your presentation. Evidence of the research and development of your presentation and visual material should be posted to your PPD blog and labelled with the module code. You should also post pdf versons of your presentation, notes and handouts to your PPD blog Your presentation will be assessed by a member of your course team.
Studio Deadline	Module Deadline
	Tuesday 28th February 2012 See E-studio for presentation times. Wednesday 4th March – 4pm Your blogs and end of module evaluation should be completed and available for assessment