Tuesday 17 January 2012

Enterprise//Creative our Creative Review press ad.


Yesterday evening, Chris, Matt and I stayed behind after Uni (unfortunately Sarah couldn't make it as she was unwell) to work on our Creative Review press ad.
With the collective items we sourced over the weekend as the "tools of a designer, and the tools of a student"- we set up our rostrum shot (having borrowed a piece of wood from woodwork for a good grain finish and borrowing continuous tungsten lighting from Photography) of our desk. 
Originally, we were going to have a "copy" of the Book Klub magazine in the centre of our shot, but we decided to play around with a few compositions to see what was most effective, and what would look right when applying both our logo and text elements in Photoshop.



Matt's developed/finalised logo design (above) - last week, we began brainstorming and all attempting to generate logo ideas, but it was clear that this is one of Matt's key strengths, and the logo worked well- illustrating the "open book"/bookends style with the repeated initial design- choosing the name 'Klub' as opposed to 'Club' not only for the logo design, (it sat better alongside the rounded 'B') but also to be slightly more unique and contemporary.
Initial thoughts were that the design looked a little hard and "soviet" in the Bebas typeface- but I do think it works well for our modern, contemporary and perhaps slightly more hard-nose, masculine edge- with high impact promotion and aspirations for our brand and retail outlet.


And the finished result! Really happy with how it came together thanks to a bit of organisation, concept generation and Matt's Photoshop wizardry (the clone tool was abused, along with the slight shadowing to create the engraved effect of the logo). A neat, crisp outcome- and something perhaps a little different to the standard advertisements we have seen in Creative Review, yet still in keeping with the overall aesthetic and means of method of delivery.

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