Enterprise//Market Research//Leeds Print Festival.

http://www.leedsprintfestival.com/about/

Whilst starting to look at market research for print-based retailers and stores in Leeds, and any potential target market or audience they may attract, one of the latest events in Leeds' print calendar came to mind- The Leeds Print Festival (which has been organised by our ever-hard working first year tutor, Amber, along with a friend/fellow colleague) which is to be held at Munro House (Leeds LS9 8AG) from 26th-31st January this year- promoting the work of designers, printmakers and printers- from recent BAGD graduate Johnny Packham also known as 'JAYPEE' to Brighton-based contemporary printers 'Generation Press'- with exhibitions, workshops, lectures, studios, shop space, and so on over the one-week event- all highlighting the importance and brilliance of contemporary printed design.

A fantastic source of inspiration with how to address the current climate of print-based design in Leeds, as well as being able to more closely evaluate the target audience of print-based design in the city, I have arranged to visit the festival on the evening on 31st January already with a friend from outside of Uni, but I'm going to strongly suggest our Enterprise visit take a trip down too for a research visit, and to learn a little bit more about the printed design market and industry.