Over the last few months (and, subconciously over the past five years in the case of the 'Innocent' brand), I have become increasingly interested in pursing work in the Food & Drinks Industry in my design practice- admiring it's versatility and range, and the potential to work in various different fields of production- most notably, packaging design, which, I will admit, is not a strong point as of yet, but one that I really hope to expand, develop and work upon in my personal practice.
THE DIE LINE
Established in 2007, The Dieline is a website dedicated to the promotion of packaging design (frequently food and drink packaging) by industry professionals and students alike upon a platform on which it can be reviewed, critiqued and admired across the globe, as well as being informed about current packaging trends, employment opportunities, awards, etc.
INNOCENT SMOOTHIES
"In the summer of 1998 when we had developed our first smoothie recipes
but were still nervous about giving up our proper jobs, we bought £500
worth of fruit, turned it into smoothies and sold them from a stall at a
little music festival in London. We put up a big sign saying 'Do you
think we should give up our jobs to make these smoothies?' and put out a
bin saying 'YES' and a bin saying 'NO' and asked people to put the
empty bottle in the right bin. At the end of the weekend the 'YES' bin
was full so we went in the next day and resigned."
From innovative beginnings, Innocent has grown to be one of the most influential and successful UK brands of the past decade, and, of course, one of my personal favourites. The branding and ethos of the company is something I have always admired, along, of course, with their visual design and packaging- working for Innocent is -probably- the ultimate dream goal in my design lifetime.
GU
Gu is a chocolate pudding brand which promotes itself as a "guilty pleasure"- beautifully and sophisticatedly branded, the packaging design is crisp, elegant and really stands out on supermarket shelves- also have great advertisement campaigns- often very clever and playful.
GREEN AND BLACKS
Green & Blacks is an organic chocolate company which pride themselves on sourcing and selling ethically grown and produced ingredients within their products. As well as luxury brand, delicious chocolates, they are also well known for their simple, yet luxuriously sophisticated brand and packaging design- which demonstrates the care, dedication, and consideration put into their products- using simple solid colour palettes and foil block print finishes.
Other areas of interest include:
- Co-Op
- Fairtrade
- Free Range
- Tetra Pak
- Rainforest Alliance
No comments:
Post a Comment