My concept rationale for my 'Design Production for Print' project, which evolved from my summer brief 'What Is Good?'.
GOOD IS... THE FILMS OF WES ANDERSON
WHY?
1// Martin Scorsese is a big fan of his movies, even choosing him as the next Martin Scorsese in an Esquire magazine article.
2// The titlecards are always in the font: Futura Bold, most commonly in yellow color.
3// Makes obsessive and comedic use of "rostrum camera" insert shots, foregrounding the minutiae of books and other documents.
I ITEND TO INFORM/INSTRUCT/PERSUADE/DIRECT/EDUCATE/PROMOTE TO...)
Inform/Educate & Promote.
A GROUP OF... (IDENTIFY YOUR SPECIFIC AUDIENCE OR CONTEXT)
Art House Cinema/Film & Media lovers (Adult/Mature Audience).
THAT (STATE YOUR MESSAGE, IDEA OR CONCEPT)
Wes Anderson's films are good.
IN ORDER TO ACHIEVE THIS I WILL PRODUCE...
A hypothetical retrospective film festival of Wes Anderson's work- Informing the public about his films and their auteur qualities, facts, statistical data, etc, presented in a visually communicative and engaging way through interactive media and infographic design.
PRODUCT- WHAT IS YOUR PRODUCT
An retrospective film festival of the films of Wes Anderson.
RANGE- WHAT RANGE OF DELIVERABLES WILL YOU PRODUCE/PROPOSE
A series of promotional and exhibited printed media including:
EXHIBITION
- Printed programme of the event (film summary, character bios, reviews, actors list, statistical data- e.g gross USD, critics ratings, etc).
- Printed signage, wayfinding and display material for the exhibition/film festival
PROMOTIONAL MATERIAL
- Promotional posters
- Invitation mailshots
- Tickets for the event
ADVERTISING & MARKETING
- Bus shell advertising
- Billboard advertising
CONTEXT- DEFINE THE CONTEXT IN WHICH YOUR PRODUCT WILL EXIST/BE VIEWED
Through the film festival (museum/gallery/picture house- of Film & Media specification) as well as through advertising and marketing (printed) media.
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