The re-writing of my rationale, in reflection of the feedback and comments in this morning's critique sessions (which can be found on a previous post on my PPD blog)- hopefully meeting to the feedback requirements and action plans set out for myself.
GOOD IS... THE FILMS OF WES ANDERSON
WHY?
1// Martin Scorsese (Award-winning director of 'The Departed', 'Taxi Driver', 'Gangs of New York') is a big fan of his movies, even choosing him as the next Martin Scorsese in an Esquire Magazine Interview.
2// In his short filmography- 6 feature films, 2 short films, he has received thirty-seven film award nominations.
3// His five feature films post 'Bottle Rocket' took a combined total of £3,224,279 at the UK box office on opening weekend- great market potential.
4// Title cards are always in Futura Bold (commonly yellow)- an auteur quality praised by critics.
5// Earnt Oscar nomination for first animated film- 'Fantastic Mr. Fox', only beaten to Pixar's mega-bucks movie 'Up' for the award.
I INTEND TO (INFORM/INSTRUCT/PERSUADE/DIRECT/EDUCATE/PROMOTE TO...)
Inform/Persuade/Educate and Promote... the films of Wes Anderson.
A GROUP OF (IDENTIFY YOUR SPECIFIC AUDIENCE OR CONTEXT)
Adult (16-35?) cinema goers- fans of both art house and mainstream cinema.
...THAT (STATE YOUR MESSAGE, IDEA OR CONTEXT)
Wes Anderson's films are good.
IN ORDER TO ACHIEVE THIS I WILL PRODUCE... (SPECIFY AT THIS POINT IN TIME WHAT YOU AIM TO PRODUCE, THE METHOD OF DELIVERY/DISTRIBUTION/THE CONTEXT IN WHICH IT IS VIEWED)
PRODUCT (WHAT IS YOUR PRODUCT)
A range of media to promote a hypothetical Wes Anderson film festival- informing my audience about his films and auteur qualities through facts, statistics, reviews, etc- presented in a visually communicative and engaging style which reflects Wes' (and his films).
RANGE (WHAT RANGE OF DELIVERABLES WILL YOU PRODUCE/PROPOSE)
- Promotional poster/bus shell advertising/billboards- promote/persuade
- Invitations/mailshots/printed programme at the event- inform/educate/persuade
- Signage and wayfinding- Eg, from city center to event and throughout event (strong identity and consistent design style)
CONTEXT (DEFINE THE CONTEXT IN WHICH YOUR PRODUCTS WILL EXIST/BE VIEWED)
Through the film festival (museum/gallery/picture house location) as well as outdoor advertising and promotion- printed marketing campaign.
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