TASK
Based on the principles that have been
introduced so far in the Enterprise module, as well as the previous
tasks, investigate, analyse and critically evaluate where your potential
clients are located. You will need to consider the following questions:
* Where are my potential clients/employers located?
* What media do my potential clients/employers use?
* What do you need to comunicate and how does it match what your clients/employer need?
Analyse
and compare these examples in relation to the Political, Economic,
Social and Technological (PEST analysis) factors that affect their use
of graphic design, choice of designer and trends that influence their
decisions regarding graphic design.
Once you have done
this, summarise your findings by focusing on 1 example and discussing
how the clients location and/or use of media will affect what you need
to communicate to them, and how to go about doing this.
This
is an excercise in exploring and applying PEST analysis and related
theories- it is not appropriate to write about the theory itself.
Demonstrate your understanding of it by actually using it.
| MANDATORY REQUIREMENTS/DELIVERABLES | |||||
| The results of your research should be posted to your PPD blog and summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice. All posts relating to this task should be labelled OUCE255 Task 2. | |||||
| MODULE DEADLINE: WEDNESDAY 29TH FEBRUARY 2012, 4PM// STUDIO DEADLINE: 01/11/2011- 9.30AM | |||||
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