http://www.marquecreative.com/#/the-nolitan/
Probably my favourite branding design ever (...so far...) is the brand and identity design for 'The Nolitan' Hotel in New York by Design Agency, Marque.
'Nolita' translates as 'North of Little Italy', and the hotel prides itself on it's home-like feeling of comfort and hospitality in the luxurious boutique Manhattan location. From the name itself to the signage, product packaging, newspaper design- "the lot" Marque created the identity for the hotel with a minimal sophistication that really stands out amongst other brand identities, let alone hotels.
I love the consistency of the branding that works seamlessly along a wide range of product designs- even including embroidery and ribbons!
To me, this branding is classy, timeless and really so close to perfect. If I could create personal branding even half as well executed as this, I would be very happy indeed.
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