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TASK
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Create a visual identity for 'Brand You' and apply it o an appropriate range of stationary and promotional material as discussed in the studio session. You should aim to create a simple but effective visual identity that communicates the essence of your creative 'image' and details about your emerging design practice. Think about how you can stand out from the rest, make yourself recognisable and communicate your professionalism as well as your creativity. You will also need to include relevant contact details. You will need to consider the practicalities of your identitywhich may include a logo or bespoke typeface. How readable, legible and usable is your identity? You will need to consider: Scale: Your identity will need to work across a range of scales and formats from the the size of a projection screen to that of a letterhead. Content: Too much and it becomes confusing, too little and it will not communicate. Too complex and it will not be practical. Too simple and it will be unrecognisable. Colour: It will need to work in monochrome (one colour or b/w). It will be cheaper, more practical and easier to (re)produce. Think how the colour of the stock can help. Production: The quality of the stock can say as much as your design. It can also make your design unreadable and illegible. Consider how it will be produced, by who and using what processes. |
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RESEARCH SOURCES/FURTHER INFORMATION
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Brand, Identity, Logo explained - Justcreative Business card Designs - designInspirations Corporate Branding - Designbase Branding & Identities - BASEdesign |
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MANDATORY REQUIREMENTS/DELIVERABLES
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Your visual identity will need to tested and shown to work across a range of appropriate media including, print collateral (stationary,business card, mail outs etc.) your creative CV and online presence. You should include up-to-date (but editable) contact details (mobile and email as standard). the development and documentation of your identity should be documented through postings to your PPD blog. Your final designs applications and products should be presented in pdf. format via issuu on your PPD blog. |
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STUDIO DEADLINE
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MODULE DEADLINE
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Monday 26th April 2012 |
8th June 2012 (See module information and google calender for submission details. |
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