Context
The purpose of this brief is to enable you to develop an awareness of competition and what it takes to compete in your specialist sector.
It's a competitive world and all of us go into business whether it is for ourselves or working for a company. The skills you should learn in this module will "arm you with the deadliest weapon of all- KNOWLEDGE" (Funky Business) and give you the edge that a talented graduate needs it today's marketplace.
Brief
STUDIO BRIEF 1 (50%)
Week by week you will build a reflective blog that responds to issues presented to you in the 10 lectures and to questions that will be posted in (E-studio) Moodle. The focus of your reflections should be your own future as a practitioner and how the lessons learned in the lectures might be applied to your practice. The questions posed in the 5 study tasks will help to guide your thoughts. By Christmas, you should have developed vision of yourself as an independent practitioner who is ready to think about being paid for the work you can do on a free-lance or collaborative basis. Blogs will be assessed on a continuous basis. See Studio Brief 1 for further information.
STUDIO BRIEF 2 (50%)
From the knowledge gained through the Enterprise lectures, online resources, study tasks and independent research, you will construct a business plan or a business proposal to present to your peers and tutors in an assessed, oral presentation. The presentation will be 8-10 minutes long. You should use appropriate visual aids and documentation to support your presentation. See Studio Brief 2 for further information.
It is essential that you refer to a range of marketing models and recognise business "start up" principles in order to gain a pass. You must make reference to the course materials, books, and web sites to demonstrate your understanding. Failure to do so will have a significant impact on the assessment of your work. Your presentation will be assessed by two members of the course team.
Preperation/Research Suggestions
* You will attend nine lecture sessions as detailed in your timetable. These take place on Monday mornings or Thursday afternoons. Registers will be taken.
* You will attend seminars with your course team and the module leader to help you in your reflections, to build a business proposal and to prepare you for the presentaiton.
* Essential texts ans web sites are listed in the handbook. There is also a list of other suggested reading. All these text books are available in the library or as handouts.
Assessed Presentations: 29/02/12
Deadline: 28/02/12
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