InDesign Project Evaluation.

Overall, I feel quite happy with the progress I have made through the InDesign and type and grid workshops throughout this module. 

Before I joined the course, I had rarely considered the type and layout of a magazine or publication, let alone designed and structured one for myself, so this was a great oppurtunity to be "lead blind" into a project, and try to make the most out of every tutor session and online tutorial advice, to ensure that I could achieve the best possible results from little or no knowledge of the software.

In my final design, I have been a lot more experimental with my layout, composition and imagery than I have previously been- even a few weeks ago, in my initial design, it is amazing to see the progression and the development of my work, and I'm really pleased to see how much affect such a short amount of time can have. 

Although, with more time, there are certainly points I could improve upon, I am reasonably pleased with my final design- using an eight-column grid helped to give my design enough flexibility without being messy or illegible.

I am also very glad that I have been able to encorporate a personal interest, portraiture photography in the design, spending the time to photograph Beth in the mezzanine with studio lighting was certainly worth the effort and time spent, as I feel it gives the design a far higher-quality aesthetic, and with a bold, sophisticated backdrop colour which works well with the reversed-out type.

Although motivation hasn't always been necessarily easy to find through the InDesign project, once I had got started with my designs, and the experimentation of combinations of type and colours, etc, I really got into the process, and found it very fun and stimulating- InDesign now is certainly a programme to which I shall apply all my future design work- I don't know how I made it this far without it!

Speaking from Experience: End of Project Evaluation.

This 'Speaking from Experience' brief has given me a lot of insight into my own, and other design practices. I feel as though my work has evolved greatly, and I am now able to analyse my work more fluidly as I design, as opposed to afterwards in reflection.

My initial plan was to create photographs which depicted high-energy diet recipes, constructed from paper food craft items. Whilst it was an interesting experience creating the nets and experimenting with different colours and stocks, I couldn't achieve the quality of design I desired in the short time frame.

Fortunately, this time, the realisation came soon enough to turn my project around- creating a series of vector-based designs for a "designer diet" information and advisory pack, including a swatch book of recipes, nutritional information cards, and printed tea towel designs.

Whilst I'm disappointed that my initial design plans and method of delivery was compromised, which led me to fall back into my illustrative "comfort zone", the kind and positive feedback I have received from fellow students and classmates has led me to believe that my project is a suitable, and of viable use to a first year Graphic Design student, in accordance to the project brief.

Whilst I think that my research and development has been of positive effect on my final designs, I really would have liked more time to experiment with the visual outcome, and experimented- testing my own ability and perceptions of the design.

OUGD103- DESIGN PRACTICE 1: End of Module Evaluation.

1. WHAT SKILLS HAVE YOU DEVELOPED THROUGH THIS MODULE AND HOW EFFECTIVELY DO YOU THINK YOU HAVE APPLIED THEM?

-Through this module I have learnt a lot about self-evaluation, and the evaluation of my work. In comparison to the beginning of the course and previous modules, I feel as though I am now far more capable to see faults in my work, and amend them sooner for a more refined outcome.

As well as self-analysis, I feel that I am now far more sophisticated in giving feedback. With guidance and support from the tutors, I feel that I could accurately and constructively assess another classmate's work, giving positive and helpful support.

Practically, I have developed my bookbinding and crafting skills, a particular area of my design practice I was keen to improve upon, now being able to make a wide variety of book styles and binds to an efficient and high-quality level.

2. WHAT APPROACHES TO/METHODS OF RESEARCH HAVE YOU DEVELOPED AND HOW HAVE THEY INFORMED YOUR DESIGN DEVELOPMENT PROCESS?

-My research and source material, I feel, has become far more sophisticated and appropriate throughout this module than any other on the course so far- now researching from specifically design-focused websites, such as the Behance Network, which have really opened up my mind to design and all of it's possibilities.

Through this module I have also expanded my own personal Graphic Design library, purchasing a wide variety of books and magazines of subjects and themes that I particularly falter or have little knowledge of, in hopes of expanding my skills set and capabilities- two recent purchases including 'Computer Arts' magazine, and 'The Production Manual' by Gavin Ambrose.

Because of the wider research, to a more suitable level, my passion for design has really grown- I now have a new interest and fascination for typography which I never really harboured before, and would love to develop this interest in further modules- experimenting with shape and form, as well as material used in the design process.

3. WHAT STRENGTHS CAN YOU IDENTIFY IN YOUR WORK AND HOW HAVE/WILL YOU CAPITALISE ON THESE?

-As aforementioned in this self-evaluation, I feel that I can see errors in my designs far more easily now, taking a more informed and analytical view as I work- not getting too involved or "falling for" a design too easily.

I have now opened my mind to many new ways of working and presenting my work, with the help of outside sources, research and influence- and feel inspired to try new methods and techniques. 

Taking influence from surface pattern and textile applications with methods of delivery such as screen-printing and digital textiles printing.

These methods help me to gauge an understanding of my design- the methods to which my style is most appropriate; learning what does, and what doesn't quite work.

4. WHAT WEAKNESSES CAN YOU IDENTIFY IN YOUR WORK, AND HOW WILL YOU ADDRESS THESE MORE FULLY?

I still have a tendency to over-complicate my work, and concepts for myself.

Coming from an Art & Design BTEC course, we were very driven towards a Fine Art approach, creating a "deep, meaningful, complex concept"- and this habit is certainly something I need to drop towards future modules- focus on the design, and the concepts will come naturally. Focus on the brief, not being "clever".

Throughout this module, I think I have perhaps pushed myself too hard, and not been realistic with my goals- trying to experiment and push my outcomes too much, and not focusing on the individual quality of the designs. In the future, I shall try to remember that quality is greater than quantity- and whilst it is good to experiment with outcomes, it is a lot more important to focus on factors such as layout, composition, and type.

5. IDENTIFY FIVE THINGS YOU WILL DO DIFFERENTLY NEXT TIME, AND WHAT DO YOU EXPECT TO GAIN FROM DOING THESE?

1. One of the main issues throughout this module has been my 'Speaking from Experience' brief, in which we were "allowed" a little more free-rein, and had the last real opportunity to be experimental with methods and techniques in the first year.

With a great admiration and interest in paper crafts, I decided to follow this route- originally planning a design outcome built upon photographing paper objects. 

However, fortunately, I realised (before it was too late) that the method of delivery just wasn't appropriate for the subject matter, and managed to change my designs accordingly.

I have learnt, especially from this project, but along with others from throughout the module, and the year, that the brief is what matters- not what I want to do. I am designing to meet a need, a requirement, for the client. I need to focus on what best suits the theme- not a style I want to practice, or carve out for myself.

2. Sleep- Through the entire year, though particularly this module, I have been really pushing myself to achieve the greatest quantity of design possible, though the tiredness this has caused, I believe, has affected the aesthetic outcome. With more careful planning, consideration, and time spent brainstorming designs are opposed to "diving straight in", I'm sure that I could produce designs that are to the high standard that I hope for as I progress onto the second year.

3. Appropriate research- Developed more throughout this project, though something I hope to continue to gain from. Researching from specific design-focused materials, books and web-based publications. Taking more influence from practitioners will give me more ideas, and stretch my imagination to see what is possible with my current, or future skills set.

4. Online tutorials- Again, something that I have already been exploring which has certainly helped my design practice, though I must take more advantage of. With little software skills to speak of before joining the course, software tutorials (online, via sites such as YouTube) have really helped to develop my understanding of design processes- learning shortcuts, how to apply textures onto Illustrator, etc.

These tutorials have already developed my software skills a great deal, and taking more influence and interest in them will certainly help withstanding the pace of the second and third year as I progress through the course.

5. Group work- Though I felt that the group dynamic was OK through the 'Communication Is A Virus' brief, I felt as though we could have done more to keep in touch, share ideas and, consequently, produce a more solid and successful design outcome. In future projects, I hope to gain more of a rapport with all group members (I'm sure this will come with the familiarity and confidence with other group members) so that we have more of a trust and bond within sharing our design ideas.

6. HOW WOULD YOU GRADE YOURSELF IN THE FOLLOWING AREAS:

5= EXCELLENT 4= VERY GOOD 3= GOOD 2= AVERAGE 1= POOR

ATTENDANCE =5

PUNCTUALITY =5 

MOTIVATION =4

COMMITMENT =5

QUANTITY OF WORK PRODUCED =4

QUALITY OF WORK PRODUCED =3

CONTRIBUTION TO THE GROUP =4

Design is About Doing: Opposites Live Brief- Cress Finals.

Creating further designs in order to meet the brief criteria for the 'Design is about Doing' Opposites Brief.

I experimented with the plant, cress, to represent life and death- my chosen opposites.

After growing my cress, I decided to lay my paper cut stencil on top to see what sort of effect it created.

I put it into photoshop to edit any damp patches where the leaves had soaked the paper, but I still wasn't happy with the shadows that were created by the stencil overlay.

I put my three stages into Illustrator and drew around the type to create a white background on the original photograph- 'life' with the vibrant green, healthy cress...death with the dark brown cress that hadn't been watered for a week, and the 'and' bringing them together for the third image in the other stage of "cress' life"...as seeds. 

I quite like the effect that this created, and was quite unusual with the photograph method, and an interesting way to represent stages of life.

However, when I printed the designs, I wasn't overly happy with them- the cartridge paper I had printed them onto just didn't make enough of an impact and show the photographs off to the best of their ability.

When I printed onto glossy paper, the results were much better. Unfortunately, due to stock shortage I couldn't print all of the images- and the ones that I could were only in an A5 format.

(The one A4 version I managed to print- the photographic quality looked rather good this size!)

Given more time, I would have liked to printed onto an A4 scale, which I believe would have been the most appropriate scale for both the poster and book deliverables that the designs would could have been printed in, had I of had time to enter the competition brief with these designs, as oppossed to my original ones.

Whereas the designs aren't as successful as I originally imagined, it was fun to experiment with new methods. Note to self- use a less pungent material next time. Cress stinks.

Speaking from Experience: Final Designs.

Documenting my final printed designs so far- tea towels yet to be printed- in my 'Designer Diet' freshers pack- a guide to how to sustain a healthy, high-energy diet to support the shift in work load for the first year Graphic Design students.

The comparison between my original prints with the light blue shade (left) and my new designs in mint green (right). I'm really appreciative of the final crit feedback session- I now think that the green is far more suitable, and still remains as eye-catching and bright.

My final swatchbook- complete with an introduction page, explaining the results of tiredness upon the course, as well as ten recipes each for breakfast, lunchtime and teatime- each recipe containing one of the "top ten" high-energy foods I have highlighted.

Although I am pleased with the aesthetic of the design, a few things about it do frustrate me, that I couldn't get quite right given the tight deadline remaining- a few of the recipes don't quite meet the criteria I was originally focusing on- not being able to cook in half an hour, being more expensive than I would have liked to reproduce on a student budget. Given more time, more research and planning would have been taken for sure.

My selection of green products.

Definately a print-based designer, I love tactile objects, and the joy when something prints well. This project has definately taught me that print is the way forward for my practice, affirming it more so than ever before.

Throwing in a few cheeky recipes to capture the imagination of the student audience- for instance, a kiwi martini- as we all have to have a balance between regime and fun!

The green colouring, I found, also works a lot better with the white reversed-out type, bringing it forward, not competing with it- ensuring that it is both bold and easily read.

Considering the amount of changes and alterations I have made throughout the entirety of this five-week project, I am actually quite pleased with the results I have achieved. Whilst there are still many things I would change, it's been a real learning process, and it has shown me that I can produce a vast amount of work in a short time to an aimable standard, and that I should have more confidence in my ability.

From the feedback I have recieved from fellow Graphic Design classmates and students, tiredness is indeed a re-accuring issue within the course, and hopefully, I have been able to take suggestive steps towards a solution, or, at very least, a remedy.

Mayfair Exhibition.

http://www.corkstreetopenexhibition.com/prizes.asp

More exciting news for the day- entering some of my favourite photography work into a Mayfair exhibition- a link kindly sent to me through the college e-mail by marketing liason, Chloe Ackroyd. Entering for the young persons prize...a chance to have your work exhibited, sell your prints, and win up to £750- very exciting stuff!

Having entered a few exhibitions in the past, I really love museum and gallery work, there's a real delight in seeing your work hung up and having people passionately talking about your work.

I'll keep my fingers crossed!

Vice.

http://precipice.tumblr.com/post/735101176

In the past I have had a love/hate love affair with Vice magazine, the hipster Mecca (probably due to my lack of hipster credentials). But today that was all forgiven as I found one of my self-portraits on their blog. Good times indeed.