Annonymus #1, #2 & #3:
What statement/fact/question is being communicated to you? (this might not be what is intended of course...)
#1: James Caan offered a family 100,000 rupees to adopt their baby.
#2: James Caan has offered 100,000 rupees to adopt a baby.
#3: Entrepreneur James Caan offers 100,000 rupees to adopt a baby.
Is this being communicated in a clear and focused way?
#1: YES.
#2: YES.
#3: YES.
What could be developed further?
#1: ensuring the text and image remain consistently cut; maybe by using a thinner stock to cut out of?
#2: i think it's very clear but I think more time and care could be taken when cutting out the letters to make it more neat, which would make it clearer.
#3: Although I like the mannual approach I think it could work well digitally.
Have the posters been kept "simple and to the point?"
#1: YES.
#2: YES.
#3: YES.
Is a statement, fact, or question being posed?
#1: fact. it has been kept short and simple, but to the point and the use of the full stop at the end of the statement demonstrates clearly that it is a fact.
#2: There is a fact being posed clearly and has been kept simple- I think the use of the '£' sign is a very simple but effective way of stating the fact shown.
#3: The fact is clearly posted in the posters- when all are together in a series.
Has the restriction of two colours plus stock been met?
#1: yes.
#2: yes.
#3: yes.
Are the two colours plus stock appropraite to the solution?
#1: they are the colours (black, green and white) that are generally associated with money. in particular bank notes.
#2: yes.
#3: yes.
Why are the two colours plus stock appropraite/innapropraite?
#1: appropraite.
#2: the use of green works as there is a connection between the colour green and the bank notes.
the black and white works with the cut out letters as it makes it stand out- maybe it could be reversed to the black underneath with the white on top.
#3: The green is a clear relation to money and the black gives the posters dramatic impact.
Do the posters work as a set or series?
#1: yes.
#2: yes.
#3:-
Why do they work/don't work as part of a set or series and could this be developed further?
#1: consistent colour scheme, typeface and imagery throughout.
#2: they have continuity between all 3, but I think with the text and image poster the text and image poster could be changed slightly from the first 2 posters but still kept in the series, but just be more varied.
#3: There is an obvious relation throughout all three posters making them work well as a series.
Is it clearly evident which poster is TYPE, IMAGE, and TYPE AND IMAGE? (If it is unclear offer possible solutions)
#1: yes.
#2: yes, it is very clear which is which.
#3: I feel that the use of type, image and combination of both is very clear in all three posters.
Are the posters "memorable, immediate, high impact and clear?" (give as much feedback as possible)
#1: i think that they could be made a little crisper (possibly by scanning them into a computer and adjusting certain intensities), this could then give them more of an impact when first seen.
#2: i think the posters could be clearer if the cutting out was neater- I also think the '£' signs that have been cut should maybe be all white- not black and white.
i think the use of green is good and makes it more memorable.
i think if there was less on the text and image poster it would be more high impact and immediate.
#3: All three posters are clear when together but I'm unsure whether the image poster clearly shows the action of buying a baby? If it was alone it could possibly be mistaken for someone giving a baby too much money? I think that the mannual approach gives quite a personal feel but still try it digitally.
Do you feel the brief has been fufilled to it's full potential?
#1: unsure.
#2: unsure.
#3: yes.
Further feedback...
#1: the white typeface against the black background certainly ensures that the typeface is clear and readable. the figure of the baby could possibly be clearer; due to it being hand crafted it is a little distorted in places. alaso, due to the lack of detail some people may be uncertain as to what it is they are viewing.
#2: i think more could be done to make these posters better- the lettering could be neater and maybe the layout re-thought as the text and image and image posters are very busy- however I do think it's a good set of posters and I like that they are hand-rendered.
#3: I think in some places the cutting out is a little rough, especially the hand in the third poster- can imagine that was quite difficult.
I will be the first to admit that in the past I have not always been the best person to take critism- often getting "attached" to my work, and feeling very disheartened when hearing it's negative points.
It's amazing what a couple of months at Leeds College of Art can do for you.
I was genuinely delighted when I recieved this feedback, and kind, constructive words. I imagined (as you often do when staring at your work for far too long!) that there would be far more wrong with it that needed ammendment, but every single point raised by the three annonymus persons were factors of change that I also have considered in these final stages.
Throughout the weekend, I hope to have the time to be able to respond to this feedback, and re-design and re-craft my three posters, focusing on these particular points of change:
*take more time and care over my cutting- time was an issue throughout the week, but with the weekend I can indulge in patience! Also- use an appropraitely sharp blade!
*use only white '£' signs in my designs (with the exception in the green 'rup££s')- a much greater contrast with the black background, and help the poster to become far more bold.
*make the image 1: more obviously a baby- work on my silhouette design carefully, more distinctive. 2: more obvious that the baby "is not/for sale"- perhaps add a price tag around it's foot?
No comments:
Post a Comment