Design Practice III//Re-Written, Finalised Briefs.

My finalised re-written briefs for the four significant and one additional brief put together for the OUGD301 Design Practice III module, including briefs written for:

Jessie Leong Photography

UK Greetings / YCN 2013

Leeds University Union Ballet Society

James Maxwell Architectural Design

+ Leeds College of Art Christmas Card 2012

Design Practice III//Bibliography.

My completed bibliography submission form for the OUGD301 Design Practice III module.

Ideally, throughout the module I would have kept a continuous written list of all of my sources to help ease the writing up process, (something which I will ensure I do during the final major project module) so, as a result, not ALL of my sources are listed, but perhaps the most significant ones. All other sources can be found on my Design Context blog, here.

OUGD303//Show Proposal Form.

Documenting the End of Year Show proposal form 2013, which I will be using at a later date for the proposal of my design presentation throughout the Graphic Design studios, and will be a useful resource at a later date, as well as being something for me to consider throughout my FMP and design practice module, considering the product outcomes and application of print/digital design throughout each brief.

Design Practice II//Product/Range/Distribution//Final Revisited Brief.

The finalised, revised and written brief for my submission of the Product/Range/Distribution project within the OUGD203 Design Practice II module, taking my current product outcomes into consideration and reviewing what I have achieved throughout the project.

BRIEF

Create a reading scheme to be promoted and run by schools throughout the United Kingdom entitled '200 Books 200 Schools', (from the Puffin publishing house) whereupon 200 selected schools receive books and reading packs to be given to 9-11 years old (for each month of the academic year) to encourage and promote classic children's books and encouraging independent reading.

BACKGROUND//CONSIDERATIONS

Consider my target audience and the appropriateness of designs and communication for both this age group (schoolchildren aged 9-11) and their parents, who are encouraged to support the reading scheme.

Research the history and visual communication of Fairy Tales of the Brothers Grimms (the story selected for the first month, and for which promotional media will be produced), and what will most effectively engage the chosen audience.

Research existing Graphic Design and Illustrative designs for children in a variety of contexts to find the most appropriate style, methods, and design outcomes.

MANDATORY REQUIREMENTS

Produce an extensive body of research into the history of The Fairy Tales of the Brother's Grimm, and the illustrative communication of their work throughout the past 200 years (of which the reading scheme '200 Books 200 Schools' was inspired).

Produce an extensive range of design developments, potential outcomes and experimentation with various forms of design media such as packaging, illustration and typographic design.

Produce a range of design outcomes to inform and persuade and encourage the target audience to keep reading with fun incentives (such as free gifts through printed media) and the fundamental encouragement to let their knowledge and capabilities grow. 

DELIVERABLES

Produce a range of printed media to be presented within a reading progress pack such as a printed publication, audio book (for the visually impaired), progress planner and free bookmark. I will propose that for each academic month a new series of printed media is produced and distributed, but in the case of this project, only producing the range for 'Fairy Tales of the Brothers Grimm', which will be proposed as the first book within the range, distributed to schoolchildren (in the selected 200 schools throughout the United Kingdom) in September 2012.

Produce promotional advertising design for the reading scheme in both print-based and screen-based formats.

STUDIO DEADLINE

OUGD203 FINAL CRIT// Wednesday 16th May

MODULE DEADLINE

Friday 25th May 2012, 1-2PM

PPD//PPD Presentation Year II//Notes from today's briefing.

In today's module briefing with Fred today, we found out a little bit more about the content of our PPD Presentations that will be held on the 6th/7th of June. Here, a few quick notes to get me thinking about content, and getting ready for what will be a good project to get into (I do love PPD!):


- Entire learning to date, focus on the second year.
- Strengths and weaknesses.
- Professional influence to date and how this has influenced my work.
- Practice I am looking to develop in Level 06.
- Industry aspirations over the summer, and what I've done to work towards this so far.


8 MINUTE PRESENTATION, 2 MINUTES FOR QUESTIONS

PPD//TASK 6//SPREADING THE WORD.

TASK

Create an appropriate online presence that can be used as a focal point for your design practice, professional communications and visual identity. PART 1//YOUR WEBSITE You will be introduced to the basics of web design and web design software through a series of workshops. Based on these workshops propose/produce the structure and content of your own personal website. Keep it simple and make sure that your visual identity from Task 5 forms the basis of your online brand. PART 2//ONLINE PROFESSIONAL NETWORK Using the existing range of social media available online set up and manage and appropriate professional network and network activities. Read the Social Networking online resource (see link below) for information and advice on working with online social media. IMPORTANT// You will be responsible for any online content uploaded and/or distributed as part of this module. Can you please ensure that all material is original, belongs to you and complies with the guidelines for online activity outlined as part of your general Mac suite induction. If you are unsure about any content that you intend to upload please discuss this with your tutor.

RESEARCH SOURCES/FURTHER INFORMATION

BAGD Social Networking - Online Resource BAGD Online Presence - Online Resource Web Standardistas - Online resources BOOKS HTML and CSS Web Standards Solutions: A Web Standardistas' Approach

Mandatory Requirements / Deliverables

The development, design and proposal for your own website should be documented and presented on your PPD blog. Final designs should be presented as pdf. via issuu. It is ot necessary - at this  stage - to deliver a fully functioning website. Evidence of research into appropriate online social/professional/creative networks. This should include evidence of engagement with networking activities, online presence and contribution to identified sites.These should be included a links on your PPD blog- Please label them clearly

STUDIO DEADLINE	MODULE DEADLINE
	8th June 2012 (See module information and google calender for submission details.)

PPD//TASK 5 //MAKING YOUR MARK.

TASK

Create a visual identity for 'Brand You' and apply it o an appropriate range of stationary and promotional material as discussed in the studio session. You should aim to create a simple but effective visual identity that communicates the essence of your creative 'image' and details about your emerging design practice. Think about how you can stand out from the rest, make yourself recognisable and communicate your professionalism as well as your creativity. You will also need to include relevant contact details. You will need to consider the practicalities of your identitywhich may include a logo or bespoke typeface. How readable, legible and usable is your identity? You will need to consider: Scale: Your identity will need to work across a range of scales and formats from the the size of a projection screen to that of a letterhead. Content: Too much and it becomes confusing, too little and it will not communicate. Too complex and it will not be practical. Too simple and it will be unrecognisable. Colour: It will need to work in monochrome (one colour or b/w). It will be cheaper, more practical and easier to (re)produce. Think how the colour of the stock can help. Production: The quality of the stock can say as much as your design. It can also make your design unreadable and illegible. Consider how it will be produced, by who and using what processes.

RESEARCH SOURCES/FURTHER INFORMATION

Brand, Identity, Logo explained - Justcreative Business card Designs - designInspirations Corporate Branding - Designbase Branding & Identities - BASEdesign

MANDATORY REQUIREMENTS/DELIVERABLES

Your visual identity will need to tested and shown to work across a range of appropriate media including, print collateral (stationary,business card, mail outs etc.) your creative CV and online presence. You should include up-to-date (but editable) contact details (mobile and email as standard). the development and documentation of your identity should be documented through postings to your PPD blog. Your final designs applications and products should be presented in pdf. format via issuu on your PPD blog.

STUDIO DEADLINE	MODULE DEADLINE
Monday 26th April 2012	8th June 2012 (See module information and google calender for submission details.

PPD//TASK 4//WHAT IS A CREATIVE CV?

TASK

In order to produce an effective creative CV you need to consider several key questions: What is a Creative CV? Who are you writing it for? Who needs to read it? Who will actually read it? What do they need to know? What do they want to know? It is only when you have considered these issues that you can really star to decide on what you want to say, what you need to say and how you are going to say it. PART 1 - Identify a minimum of 10 designer's, studios or practitioners that you intend to contact with a view to organising a range of studio visits. In doing this you will need a full set of contact details for direct mailing. You will also need to familiarise yourself with their work their clients and the set up of their studio/practice. PART 2 - Once you have identified your audience produce a creative cv that you can mail and email to your selected list. This should include your own contact details, a short personal statement, information about your practical skills, creative skills and interests as well as your professional experience, personal qualities and information about what makes you distinct from any other designer.  Your Creative CV should be viewed as a piece of work in itself and should be branded accordingly. Consider how you can use your cv to direct people to online content etc.

MANDATORY REQUIREMENTS/DELIVERABLES

A print and digital format creative CV containing appropriate information as briefed Evidence of research into appropriate studios, designers or practitioners including a list of your own emerging creative newtork of contacts. Any other material appropriate to the contact and communication of your skills and practice to the broader creative industries. All evidence should be posted to your PPD blog and Labelled with the Module code & Task Number.

STUDIO DEADLINE	MODULE DEADLINE
Monday 23rd April	08 / 06 / 2012

PPD//TASK 3//SAMPLES OF WORK (Research & Analysis)

TASK

Based on the exercises, feedback and discussion in the studio workshop: PART 1  Identify document and evaluate a minimum of 10 examples of professional designer's and/or design studios who have used a range of media and formats to distribute samples of their work. You should aim to select a range of examples using a rage of media. PART 2  Produce a short (50 word) SWOT analysis of each example in order to analysis its relative merits and effectiveness as a promotional tool or strategy.

Research Sources / Further Information

Refer to previous handouts and your own Design Context / PPD blogs for research suggestions and source material.

MANDATORY REQUIREMENTS/DELIVERABLES

10 examples of professional promotional material (including SWOT analysis) posted to your PPD blog. Samples must represent a breadth of media and approaches and labeled accordingly.

STUDIO DEADLINE	MODULE DEADLINE
23rd April 2012	8th June 2012 - see E-studio and Google calendar for more information